Showcasing Property Features

Showcasing the best features of your short-term rental property is crucial for attracting potential guests. Here are some tips to effectively showcase your property.

Highlight Key Amenities

• Clearly list and highlight the key amenities your property offers, such as a fully equipped kitchen, high speed Wi-Fi, a play area for children, games to keep everyone entertained during down time or rainy weather, cozy corners, comfortable seating, fireplaces, and any other special design details that may draw travelers in.

• Showcase standout characteristics that make your property special, like a pool, hot tub, architectural details, interesting decor, or a breathtaking view.   Make sure to include these high resolution images in your listing, along with overview and detail shots.

  Comfortable Sleeping Arrangements

• Clearly outline the number and types of beds available.

• Highlight comfortable mattresses and quality bedding.  If your listing is family friendly and you have sleeping arrangements for children, make sure to include these details.

  Cleanliness and Maintenance

• Emphasize your commitment to cleanliness and maintenance standards. 

• Highlight regular cleaning services, well-maintained facilities, and any recent updates.

  Emphasize Location

• Highlight the advantages of your property’s location, such as proximity to popular attractions, shopping areas, dining options.  Providing information on local attractions, restaurants, and activities can enhance the overall guest experience and make your property more appealing.

• Making sure to include professional photos of the downtown, local ice cream shop, your favorite mini golf course will all help sell the experience of staying at your short term rental property.

  
  Regularly Update Your Listing

• Keep your listing up-to-date with current information, including improvements or changes to the property.

• Show your property in different seasons to help sell it for off peak times.  If your property is available, Include holiday scenario shoots to help guests envision celebrating the holidays at your vacation rental.

  Include High-Quality Photos

• Making the investment in professional photography to capture your property’s best angles and features in high quality images will give you an edge in an over saturated short term rental market.

• Include a variety of shots, such as exterior, bedrooms, living spaces, kitchen, outdoor living, and any unique features.

  Remember, the goal is to make your property stand out in a competitive market and to provide potential guests with a clear and appealing image they can expect during their stay.  Highlighting the correct features in your short term rental listing can significantly impact its unique selling points.  Make sure to tailor your listing to the preferences and needs of your target audience.